Pind iOS

Company Apalon

Date April 2019 - December 2019

Team 1 designer (me), 2 product managers, 2 developers

My Role UI/UX Design / Art Direction / Branding

Tools Sketch for UX design
InVision for Prototyping
Illustrator and Photoshop for Branding

APP Overview Pind is to remind you to do simple things like buying certain groceries at the market, picking up a prescription when you visit a pharmacy, or celebrating a special occasion with friends and family. My product team was in charge of developing this iOS app from the ground up. I worked tightly with the product managers to conduct ideation sessions, whiteboard with the team, and produced wireframes, high-fidelity prototypes, branding, and marketing material.

Pind

Problem Statements 🤔

  • I was in internal “skunkworks” team, we need to come up with ideas and create the prototypes as quickly as possible.
  • We did not have a lot of budget and time for marketing research or usability research.

Approaches 🙋🏻‍♀️

  • I worked with the product manager closely and created 3 low to mid-fidelity wireframes in 4 months. Pind was the “winner” product that got approval from stakeholders to proceed with creating the iOS app.
  • Researched competitor apps, such as Google Keep, Todoist, Microsoft To Do, Things 3, Any.do etc.
  • Researched logo design trends and created an app icon.

Design Solution #1: Create App UX from Scratch

Ideation
Our ideation sessions resulted in a plan to concentrate on the following 3 “core” features:
  1. We are using Location Services native to iOS to allow reminders based on a user’s physical location.
  2. Users may elect to share reminders with other Pind users.
  3. Shared reminders generate a notification if within proximity to a member of the reminder.
Wireframes
I wireframed out different concepts of the entire user journey from these early ideation and brainstorming sessions. This conceptualization process included periodic reviews with stakeholders and the team to gather feedback before refining my designs.
Wireframes
Developing Illustrations
In pararell to wireframes, I started to work on theme color, font and illustrations.
Illustrations
Finalization of UX Flow
And this was the result. Clean. User Friendly. Insightful.
Final design
Paywall Designs
Post-launch, we experimented with “paid user” features. As part of an A/B testing campaign, I created several paywall designs for the marketing team to test.
Paywall designs

Design Solution #2: Create Pind App Icon

Ideation
Pind is location triggered To-do app, so I tried to incorporate the checkmark with the map pin. I made 6 mockups in 2 days.
logo design candidates
Final Design
After several reviews with stakeholders, the team decided to go with the v1 logo!
Pind logo

Contact

Thank you for checking out my work. If you want to know more about my design process, or if you want to talk about a cool idea, don't hesitate to reach out.

Email ckobayashi54@gmail.com

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